23 Jan 2014

Facebook’s gift, more friend’s stories in newsfeed than page’s updates

Thursday, January 23, 2014


Facebook has without a doubt, become the popular social network in the world. You continue keep on checking the Facebook status updates of your family and friends. But have you ever thought what happens when you see more updates from friends on Facebook? Let’s find it out. The News Feed is the treasure of Facebook which shows the recent activities of your friends and acquaintances and even yours. When people see more text status updates on Facebook they write more status update themselves. On an average, 9 million status updates are written per day.  Because of this, it showed people more text status updates in their News Feed.

Facebook’s gift, more friend’s stories in newsfeed than page’s updates


Over time, Facebook has noticed that this effect was not true for text status updates from Pages. As a result, the latest updates to News Feed ranking treats text status updates from Pages as a different category to text status updates from friends. They are learning that posts from Pages behave differently to posts from friends and they are working to improve their ranking algorithms so that they do a better job of differentiating between the two types. This will help them show people more content which they want to see. 

Page admins can see a decrease in the distribution of their text status updates, but they may see some increase in engagement and distribution for other story types. A common question for many Page owners is that they ask what kind of content they should post. This is a tricky question to answer, as it depends on who your audience is and what they want to see. Still, one thing which has been observed is that when some Pages share links on Facebook, they do this by embedding the link in the status update.

In general, Facebook recommends you that you use the story type that best fits the message which you want to tell - whether that's a status, photo, link or video.

Author : Iman Majeed                             Source : facebook_news

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