InMobi
is an interactive mobile technology company which enables the world’s leading
brands, developers and publishers to hire global customers. InMobi builds
mobile-first technology platforms that leverage advances in large data, user
behavior and cloud-based architectures to simplify advertising. InMobi has
launched its new Video Ad Platform and has captured a larger share of $11.9
billion mobile advertising market.
In
the previous year, 2013, InMobi had launched a white label app store for the
publishers to boost mobile ads. The company’s CEO Mr. Naveen Tiwari had stated
that over the next few months, nearly 30-40% of the company’s existing
advertisers will shift to the new video platform. At least 25% of the revenue
earned recently could move to video. It also unlocks new set of advertisers,
who were earlier heading towards television.
Also See : No Sponsored Stories For Facebook!!
The
InMobi founded in 2007 has evolved at major length and will go beyond serving
traditional videos that are more suited for watching television and increases
customer engagement levels by 5 times, resulting in more revenue for the
partners. InMobi is the world’s largest independent mobile ad network which
engages 691 million consumers across 165 countries. It is expected to reach $1
billion revenue milestone in about two years.
InMobi
has improved a lot on mobile technology. The ads are far more interactive and
can create real-time transactions. This is made possible by 4 video formats
being launched with the new platform — Interactive canvas, Video continuum,
Video smart ads and Form capture.
Basically,
these formats will serve personalized ads that are location specific and
contextualized. The new format will also enable real-time e-commerce by
allowing users to click on the products displayed in an ad and buy products immediately.
Everyone
from Google to Facebook are following this trend, and it is becoming quite
interesting to track how each one of them is innovating in a year when
traditional banner ads are supposed to be dead.
Author : Iman Majeed
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