Facebook has officially launched a redesigned
“Trending” section on its web homepage’s sidebar in the US, UK, Canada, India
and Australia. Trending is a new product that's designed to surface interesting
and relevant conversations in order to help you discover the best content from
all across Facebook. The richer design shows personalized lists of the most
mentioned words and phrases of the moment with short explanations of why each
is blowing up. A click-through leads to a Page of mentions by friends, Pages
and public posts by anyone who allows people “Follow” them.
Also See : No Sponsored Stories for Facebook!!
To the right of your Facebook’s News Feed,
you'll see a list of topics that have recently spiked in popularity. The list
is personalized which includes topics based on things you are interested in and
what is trending across Facebook overall. Each topic has a headline that
briefly explains why it is trending. You can click on any of the headline to
see the most interesting posts from your friends or Pages that are talking
about that particular topic.
Facebook is also taking advantage of its
wealth of structured data about what people like and who they are close to so
it can inform its Trends. Facebook reports that Topics that are personalized
based on things you are interested in and what is trending across Facebook
overall.
If Facebook users find the Trending section
atop the right sidebar of their homepage beneficial, it could encourage public
sharing, drive return visits and most important of it — make Facebook better
known as a news source for the current affairs. The social network has been in
a heated battle with Twitter for that distinction over the past years.
Trending is currently rolling out on web in
select countries and Facebook is going to continue to test it on mobile. As
with other features, expect continuous improvements from them over time.
Author : Iman Majeed
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