Are you among those some people who are upset as one of their
favourite free pic sharing service is being commercialized?
So finally, after three years of debut of successful
photo-video sharing social service ‘Instagram’ has reached 150 million users
& looking for making it a long-lasting sustainable business.
If you’re in the United States, you’ll see the sample ad
above sometime in the coming week.
This is a one-time ad from the Instagram team that’s meant to
give you a sense for the look and feel of the ads you will see.
You’ll know a photo or video is an advertisement when you see
the “Sponsored” label where the time stamp normally would be. Tap this label to
learn more about how advertising works on Instagram.
Is it really needed to indulge the advertisements too in the
news feed? Or the company is merely looking for generating revenue ?
Launched in 2010 October, it swiftly gained the popularity
among the masses, lastly Facebook bought ‘Instagram’ for 1 billion dollars in
April2012. Since then it has never made any profit or has achieved more
popularity as an ad-free, free pic sharing service.
Company announced that soon, within next year, users will be
seeing ads of some well known brands in their news feed, however this sort of
beta-version of ad displaying will begin in US first.
Company claims that,” the ads which you will be seeing will
feel very natural. We want these ads to be enjoyable and creative in much the
same way you see engaging, high-quality ads when you flip through your
favourite magazine.”
Hence the advertisers of those brands are required to submit
actually a high quality photo/video.
Emily White, Instagram's director of business operations,
added,”We have big ideas for Instagram & part of making them happen is
monetizing Instagram”
Also to avoid sudden change, ads will be added smoothly n
slowly.
So, it’s crystal clear that, ads will definitely come up in
upcoming days, although some users aren’t happy but as time crosses, everyone
will become acquainted to this too, after all, we want Instagram for long.
Author : Sid
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