14 Jan 2014

Google’s new $3.2billion “Nest”, What's the Plan ?

Tuesday, January 14, 2014

Google has just purchased Nest Labs, the maker of the Thermostat and Protect Smoke Detector, for $3.2 billion in cash. According to a Google’s report, Nest will continue to operate independently according to co-founder and CEO Tony Fadell.

What exactly is Nest Labs??
Nest Labs is a home automation company that designs and manufactures sensor-driven, self-learning, Wi-Fi enabled, programmable thermostats and smoke detectors. Co-founded in 2010 by former Apple engineers Tony Fadell and Matt Rogers. The company introduced their first model, the Nest Learning Thermostat, in 2011. Nest Labs announced the Nest Protect smoke and carbon monoxide detector in October 2013.
Google’s new $3.2billion “Nest”, What's the Plan ?
It's not yet clear how exactly Google will use Nest, but the company obviously sees it as an important part in the coming years. A combination of Nest's home solutions coupled with Google's language recognition could give Google its strongest path yet into your home. The thermostat can be remotely set via your smart phone or tablet to automatically adjust to a specified temperature. It also connects to Wi-Fi to analyze and compare the outside weather with your indoor environment in real-time. The thermostat has a sensor with a 150-degree range to detect when you are not at home, so it can adjust the temperature accordingly, and can save energy.

Nest CEO says that it is dynamic as “the conscious home” an environment in which nearly every formerly mundane and passive device suddenly becomes as advanced and upgradeable as your smart phone. Nest’s smoke and carbon monoxide detector offers a similar set of Internet-control functions and color-coded alerts. It includes voice alarms, and the ability to control the device using hand motions. For instance, when the battery is low, the device will begin to pulse yellow; if the alarm goes off, you can wave your hands within 8 feet of the device to shut it down.
Google Ventures had already invested tens of millions of dollars in Nest, so the company now has been on Mountain View's radar for some time. The Nest acquisition gives Google a way to enter homes on the back of an existing name. As the Nest thermostat can automatically download software updates, it is like a Trojan horse for Google to get into your living room.
Also lately, we have been hearing a lot about Google and robots. Google has acquired companies that work in this field, like Boston Dynamics but this Nest purchase could become more influential in the field of robotics than most believe. Calling Nest a ‘Cryptorobotics company’, as one of the theory is that this acquisition represents a way for Google to bring some more machines learning arsenal to its robotics projects.
With this deal Google has acquired a remarkable position in this highly competitive and fragmented mobile-device space, the Nest acquisition immediately puts Google in the lead position in the emergent category of smart appliances for the home.  

Author : Iman Majeed 

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