Google has earned a lot this year through its “Underestimated” Chromebook. Its sales figure suggests that it’s high time to take Google’s Chromebook seriously. Google's minimalist Chromebooks came from practically nowhere in 2013 to amass 21 per cent of all notebook sales and 10% of all computers and tablets leading into the festive season according to the report.
Earlier Chromebooks were a bit of a laughing stock. They were really underperforming single-purpose laptops that weren’t even good at the only thing they could do (that is, surf the webs). Nobody really looked up to them, despite their low price. Early sales were highly disappointing, and even some of the Google’s hardware partners looked like they were only doing this as a favor to Google. The whole project idea seemed doomed from the start.
Also See : Foot prints by Google
Also See : Foot prints by Google
Chromebooks somehow went from being irrelevant to actually making a sizable dent in the laptop market and in the business market. Amazon this week informed that two out of its three best-selling laptops during the holiday season were Chromebooks.
We all are aware of the limitations of Chrome OS, until very recently there wasn’t a great deal you could do with a box equipped with it if you didn’t have WiFi available. But, that’s now changed; you can work offline even if only in a limited fashion. There are more areas where you can catch free WiFi, making that limitation less serious as time passes by.
There’s a more important point behind this though: Chrome OS has blown right through the sort of market penetration that Apple's Mac OS was getting in the 90s and Microsoft thought of that as a threat and quite rightly too. For the overall success of Microsoft’s Windows which is based upon network effects. Everyone prefers to buy Windows because everyone wants to buy Windows. And that is true then everyone develops for Windows and so the question closes. Why would you move to any other operating system if you couldn’t get the programs you wanted to run? But Chrome is improving on its OS and is giving a tough competition to Microsoft.
It looks like Microsoft’s supremacy is now on stake. The near monopoly Microsoft has had for some 20 years looks like it’s about to be broken. Over the years Google has created a more varied ecosystem of hardware partners that includes virtually all major laptop manufacturers, including the likes of Lenovo (though only for education), HP, Toshiba and Acer. With the $1,300 Pixel, Google even designed its own high-end Chromebook. What the Pixel did, though, was to show that Google was fully backing this project, which definitely helped the ecosystem and potential business customers to light up the idea.
It shows Chromebook is the new beginning for Google and eventually Microsoft is getting squeezed. Seems like Chromebook is the Christmas cum New Year gift for Google.!!
Author : Iman Majeed
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